The other day I made an experience in one of the well-known electronics stores. Even looking for something, I could listen to a conversation between a store employee and an older gentleman. Clear statement of the customer: “I want to buy a laptop! Then the salesman asked him what he wanted to use it for. The information came and the salesman asked for some more details. To be honest, I was surprised by the very detailed needs analysis.

And then this: “I recommend the Acer for your use here, with Intel i7 dual-core processor clocked at 1.3 gigahertz, 8 gigabytes of DDR2 RAM and 256 gigabytes of SSD hard drive.” – Ah yes… The old man nodded and asked if there was another alternative? “Yes, the ASUS here. Also with 8 Gigabyte DDR2 RAM and 256 Gigabyte SSD hard disk, but has only an Intel i5 Dual-Core processor. But it’s a bit cheaper.”

The customer’s reaction was almost predictable and he asked if there were any brochures in which he could read it again. Although he nodded next to it, he obviously understood very little. He came into the market with a clear intention to buy. It could have been so easy…


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